Pietro Negra, current president of the company and managing director, founded PINKO together with his wife Cristina Rubini towards the end of the 1980s. The idea is to attract a young audience through a ready-to-wear fashion, which is based on “flash” collections marketed on a weekly basis. This innovative production was quite successful, becoming known as a No Season brand. In the 90s the brand expands, thus becoming a typical women's prêt-a-porter brand and abandoning the idea of “flash” collections. In the 2000s the company expanded internationally, conquering a large audience with over 800 points of sale. However, PINKO clothing and accessories have not abandoned traditional values, remaining a valid example of typically Made in Italy clothing.