OBVIOUS

Gianluigi Vavassori rides the philosophy of Made in Italy and the savoir-faire of the family knitwear factory to create OBVIOUS in 2013. The brand street, cultural contamination between past and present, he is inspired by icons of the past and contemporary idols and presents himself as youthful, ironic and nonconformist. The bright colors and prints that characterize the garments make it OBVIOUS the informal, original and eccentric brand to dress the casual man, who does not renounce not to take himself too seriously and indulges his desire for fantasy.