In 2002 London-based Shelley Tichborne decided to found MOU with the idea of presenting an original and luxury shoe, but also comfortable to the stress of everyday life. Thus the first boots appear on the market, handmade in natural fibers of excellent quality. The warm and extraordinarily soft shoes, as soon as they are worn, give that feeling of a"return to nature". The brand respects ecology and nature and requires quality research in the choice of materials. In fact, each piece is created in very soft sheepskin with a raised seam, crocheted in natural wool. After the great success encountered since the first collections, the designer wanted to introduce various reinterpretations; from the introduction of smooth and metallic leather to the application of details such as jewel crystals and studs.