The Guess brand is one of the most popular in the fashion field. The history of the brand begins in 1981 when the four Marciano brothers, already owners of some clothing stores scattered on the Mediterranean coast of France, decide to start a new line of jeans in California. In fact, at the time in the United States there were no stone-washing denim trousers:a process that makes the fabric more malleable and with a “worn” effect. The first store is based in Los Angeles and the first jeans are an immediate success. In 1982 the name changes to the definitive “Guess?”:Literally “Guess?”. In 1983 the men's line was born and soon the denim trousers were joined by bags, watches, glasses, costume jewelery, shoes, perfumes and accessories.