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Chiara Ferragni Collection was born in 2013 from the idea of the pioneer digital entrepreneur in the fashion system Chiara Ferragni , considered by Forbes magazine to be the most important fashion web influencer in the world. His fashion brand, characterized by the iconic eye as a logo, wears a total look with an international pop taste and lifestyle inspiration, just like his blog"The Blonde Salad"and his Instagram profile with over 25 million followers.