The first model of ASH was born in 2000. It combines the attentive eye to the design of the Frenchman Patrick Ithier and the commercial initiative of the Italian entrepreneur Leonello Calvani. Right from the start ASH enjoyed great success establishing itself, on the one hand, as a shoe brand known for the quality of Made in Italy and on the other that French allure, which makes each creation into something unique and special. The collections follow contemporary trends without falling into a stereotyped homologation, a multifaceted style. The use of bright colors, studs, technical fabrics and other details has allowed the company to preserve Italian traditions, renewing them according to the needs of the moment.