PINKO: Pietro Negra, current president of the company and managing director, together with his wife Cristina Rubini, founded PINKO at the end of the 1980s. The idea is to attract a young audience, through a ready-to-wear fashion, which is based on"flash"collections, marketed on a weekly basis. This innovative production was quite successful, becoming known as a No Season brand. In the 90s, the brand then expanded, becoming a typical women's prêt-a-porter brand, thus abandoning the idea of"flash"collections. In the 2000s, the company expanded internationally, conquering a large audience with over 800 points of sale. However, PINKO clothing and accessories have not abandoned traditional values, remaining a valid example of typically Made in Italy clothing.