woman who can stir emotions and be touched by them. Her life is itself an emotion. One she lives fully and unconditionally with one single purpose: make her childhood dreams come true, for in fashion she always reflected her soul and purest essence. This desire did turn into reality. This is the story of Elisabetta Franchi, the beating heart of the namesake brand, who managed to rock the female universe with her style and creativity: her success rests on her unlimited passion, painstaking care for product design, sheer devotion to her job and a good share of pragmatic sense. The story began in Bologna, the city where Elisabetta was born in 1968, the fourth of five children of a humble family led by a mother who struggled very hard to raise her children on her own: years later Elisabetta remembered how the lack of a father and the family hardships, mixed with her passion and determination to turn her life around brought her to following her dream with great obstinacy, without giving up before the struggles of life. Her best friend for playing and escaping reality together was her doll who reborn today as the Betty Doll: the same who made true her dream to dress all the women in the world.